IaaSimov
IaaSimov Apps
Every platform reports its own version of campaign performance. IaaSimov Allocate connects spend to ground truth — so you optimize against what actually happened, not what each platform claims.
Every ad platform reports its own ROAS, its own conversions, its own attribution. Each one is confident. None can tell you whether the confidence is deserved — because none can see what the others reported for the same events.
Meta reports 4.2×. Google reports 3.8×. Your payment processor shows revenue that neither fully accounts for. Which ROAS do you report to the CFO? Which do you optimize against?
Some campaigns appear to outperform. But is it genuine performance or better tracking infrastructure? If one campaign has cleaner signal than another, it will always look better — regardless of actual results.
Same creative, same audience intent, two platforms, two completely different results. You refresh creative. Try new audiences. Numbers barely move. The cause isn't the creative — it might be diverged signal quality between platforms.
Over months, spend shifts toward channels that report well. Optimisation algorithms reinforce the pattern. The drift is gradual, invisible in weekly reports, and compounding. By the time someone notices, the misallocation is substantial.
IaaSimov’s divergence engine applied to ad spend and campaign performance. Every ROAS figure validated. Every allocation decision checked against ground truth.
Pull campaign data from every ad platform simultaneously. Reconcile what each claims against what your commerce system actually recorded. Produce the first honest read of what each campaign actually delivered.
Rank campaigns against reconciled performance — not platform-reported numbers. Identify which are genuinely above index, which are below, and which only appear strong because of better tracking infrastructure.
Reallocate budget based on actual performance, not reported performance. Diagnose creative divergence across platforms. Analyze landing pages for conversion friction. Every optimization decision backed by reconciled data.
When Allocate deploys, these capabilities connect to your ad accounts and commerce data automatically.
Every active campaign ranked against reconciled performance. Above index, below index, at index — with the critical distinction between genuine performance and tracking-quality advantage.
Monitors budget allocation over time. Detects when spend is drifting toward channels that report well rather than channels that perform well. Alerts before the misallocation compounds.
Same creative, different platforms, different results. Allocate diagnoses whether the discrepancy is genuine (format/context fit) or a measurement artefact (different signal quality between platforms). Different diagnosis, different fix.
Automated analysis of landing pages receiving ad traffic. Page speed, CTA visibility, content-to-ad alignment, conversion path integrity. Connected to campaign-level data — so you know which landing page issues are costing which campaigns.
The single ROAS figure reconciled against your payment processor — not Meta's version, not Google's version, not a blend. The number you can take to the CFO with a confidence interval and a traceable methodology.
Where your money went, what it actually produced, and where it should go next — based on reconciled performance, not platform self-reporting. Same finding: performance marketer sees campaigns, CMO sees strategy, CFO sees dollars.
Deploy Allocate and see where your ad spend diverges from actual performance — with every ROAS figure reconciled against ground truth.